OBJECTIVE
Design a brand logo for a client. The goal for this project is to have a logo design that works on print and digital; a design system on collaterals and social media platforms.
PROCESS
The concept for this project is to create a black and white texture hand lettering font from sketch to digital form. By analyzing the client work, the client uses a lot of heavy, bold, loud, detail and texturized illustrations. From the sketch design process, I wanted to use those visual elements to create a hand lettering mark, but more causal look. Creating bold and curve strokes gives the mark a strong legible font. Designing a unique capital "I" gives a strong visual letter throughout the word and adding a stamp-like texture illustrates a unique hand lettering font for the identity. I decided to add "comics" in a san serif typeface (without texture element) for the subheading and the "Inkured" as the hierarchy of the logo. The logo can be used on a darker background or a lighter background.
For the digital design process, I wanted to show case the client work by capturing a photo of his recent work to create a halftone texture on the image as a background and adding the white logo as a foreground. There are two image color options: black/white and black/red. The images will be use on his social media social platforms and collaterals.
Design skills: Visual hierarchy, texture elements, color, grid, photography and the anatomy of type.
Illustration skills: Sketching and hand lettering
Equipment: Canon EOS REBEL T1i; Canon EF 50mm f/1.8 STM Lens
Adobe CC Suite: Photoshop and Illustrator. (InDesign and Acrobat are used in mark refinements and the anatomy of type.)
