OBJECTIVE
Design four different deliverables that was assigned from a client for the Festival of New American Music campaign.
PROCESS
Design a 16x20in. campaign posters. No double sided prints. My concept of the front poster was to illustrate movement with the shape of a half circle and using modern colors to represent the music style. Using the same concept as the front poster, then applying it to the back poster, I wanted to illustrate hierarchy with the text by using colors as an important event on the specific day. Having the illustration of an interval half circles creates motion.
Applying the same concept with the both of the posters as the tri-fold schedule brochure.
Design a 6x9in. postcard for the FeNAM by using the same concept.
Design a way finding to promote the event on site.
Design Skills: typography, typeface treatment, grid layouts, hierarchy, transparency, pantone color bridge coated, color theory, design layouts and principles, brainstorm, concept, and print production.
Illustration Skills: Illustration
Adobe CC Suite: InDesign and Illustrator
Equipment: Canon EOS Rebel T1i; Tamron SP 24-70mm Di VC USD Lens (photoshoot on the brochure and postcard)
